What to Blog About?
Well there are two principles
- Write about your space, not your product.
- Deliver value to your readers.
16 Blog Post Ideas
- Be a reporter
- Teach
- Interview experts
- Answer Quora questions
- Do what’s working
- Ask your audience
- Tweet first
- Host office hours
- Answer FAQs
- Repurpose for different customers
- Curate resources
- Summarize
- Share your opinion
- Reformate video or audio
- Provide a free consultation
- Write a case study
- Be a reporter: Act likes a journalist or reporter for a media company that you target audience is likely to read. Write about cool products, companies, or news stories that might be of interest to your target audience.
Write About a conference or even you attended. Summarize the speaker’s talks. Share your opinion on it.
- Teach
- Deliver educational value
- “# Tips” (Tips on different tops like Internet Marketing etc).
- “How to_” (How to read more books etc).
- Interview Experts
- Offering value to the expert
- You don’t have to write
- Gives you social proof
- Meet the expert
- Great content
- Answer Quora questions
- Browse topics related to your blog
- Questions =
challenge/demand for information - Gives you a prompt
- Obvious promotion channel
- Do what’s working: if you see a blog post getting traction, you know that there is a demand for information on that topic.
You don’t always need to reinvent the wheel.
- Ask your audience: Ask your customer what their challenges are and what they want to read about.
- Tweet first: if you have topics in mind, tweet the title or key points before writing it. See if people engage with the tweet.
- Host office hours: Listen for common questions and challenges.
- Answer frequently asked questions (FAQs): Questions are an indication of challenge or a demand for information. Answer at scale.
- Write for different customer
- Social media marketing for dentists
- Social media marketing for lawyers
- Social media marketing for small businesses
- Curate resources
- Products
- Blog posts
- Books
- Videos
- Events
- Summarize a book or research report
- Share your opinion
- Breaking news
- Controversial debate
- Review
There’s one thing no one can write better than you: your opinion.
Writing in authentic voice allows your audience to get to know you. Edginess can have entertainment value.
- Re-format audio or video content: Developing content, regardless of the format, is half the battle.
To avoid thinking of a new blog topic, summarize or transcribe content that you have already produced in audio or video format. Interviews, presentations, podcasts, videos, etc.
- Provide a free consultation: Providing a free consultation via a blog post can grab the target’s attention and validate your expertise.
- Write a case study
- How to customer benefited from your product/service
- How you accomplished a certain objective
- How one of your target customers accomplished ANY business objective
