Difference Between Content Writing & Copywriting

Content writing is about sharing information on a certain topic like blogs, newspapers.

Copywriting is to write social media post, blog, email and newsletter with purpose to sell something.

As my friend Hisham Sarwar commented on my previous post that difference is “batana and baichna), content writing Tells, Copywriting Sells.

Content writers’ earn Rs. 1-5 per word while copywriters earn up-to Rs. 100,000 per copy of 1000 to 2000 words.

Copywriters have mastery of following skills:

1. English
2. Psychology (leveraging emotions)
3. Sales
4. Marketing

Copywriters are great story tellers, wordsmith, dream sellers.

Copywriting is in-demand and evergreen skill.


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